Vienna has a small but functional LGBTQ+ retail scene. The options are not extensive compared to larger cities, but the basics are covered and the general city is a good shopping environment for other reasons.

Books and culture

Cafe Berg on Berggasse in the 9th district (Alsergrund) is the standout for LGBTQ+ books. The cafe has a bookshop section with a solid selection of German and English titles on gay and queer themes. If you read German the range is better; English selections are respectable but smaller. It is worth visiting even if you are not specifically looking to buy anything.

Fetish and leather shops

Vienna has a few fetish and leather shops, some in the orbit of the Eagle Vienna and the leather bar crowd. These cater to a specific audience and the stock reflects that. Not a large scene by Berlin or Amsterdam standards but functional if you know what you are looking for.

Pride merchandise

During Pride season (late June, around the Rainbow Parade) you will find additional pop-up stalls and vendors with pride merchandise in the city centre. Year-round options are more limited. Some bars sell branded merchandise, which is sometimes the easiest way to pick up something with a Vienna gay scene connection.

General Vienna shopping

Vienna is a good city for shopping generally. The Naschmarkt — a large open-air market running along the 6th district — sells food, spices, antiques, and everything else. The Mariahilfer Strasse is the main commercial strip. The 7th district (Neubau) has independent design shops and boutiques. None of this is specifically gay retail but it is part of what makes spending time in the area interesting.

The shops

    • Lowenherz — This is a landmark in the LGBT community. Come pop in and buy a book or twelve.
    • Man for Man — At Man for Man you can buy new toys, dvds or lube, also meeting like minded video buddies for the cruising area.
    • Naschmarkt — Vast market with 16th-century origins, with more than 100 food & vintage stalls, plus restaurants.
    • Spartacus XXL Store — Whatever your fetish is, you will find the best toys and accessories at Spartacus.
    • Tiberius — Tiberius is a go-to hot spot for sophisticated leather, rubber and high brow costume.

For the full Vienna picture, see the Gay Vienna Guide.