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The Alex Hotel is Northbridge's most stylish boutique accommodation option — a 72-room hotel on James Street that opened in 2014 and has established itself as one of Perth's most design-conscious and socially inclusive places to stay. The hotel's rooftop bar and restaurant have become destinations in their own right, drawing a mixed crowd of hotel guests and locals who appreciate the views across the Northbridge streetscape and the quality of the food and drinks programme. The Alex's position on James Street — a short walk from both Connections Nightclub and The Court Hotel — makes it the ideal base for LGBTQ+ visitors to Perth who want to be in the heart of the city's gay scene without staying in a venue that markets itself exclusively to gay travellers. The hotel's culture is naturally inclusive: the staff are welcoming, the clientele is mixed, and the atmosphere reflects the progressive values of the Northbridge neighbourhood. The design throughout references Perth's mid-century architectural heritage while being firmly contemporary in its execution. For LGBTQ+ visitors who want to be within walking distance of everything Northbridge has to offer — the clubs, the restaurants, the bars, the cultural institutions of the Perth Cultural Centre immediately to the south — the Alex Hotel is the best-positioned and most characterful accommodation option in the area. During Perth PrideFEST in November, its James Street location puts guests in the middle of the action.
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